by Michelle Bourbonniere | Apr 19, 2021 | Search Engine Optimization (SEO)
“Haven’t I already written about this? I feel like I’m repeating myself.” I’m an SEO editor who creates data-driven content plans to boost the traffic websites get from online search. The question above is one I get a lot. Writing for SEO certainly does feel like...
by Michelle Bourbonniere | Feb 28, 2021 | Editing, Search Engine Optimization (SEO)
I’m a professional editor. I edit websites. I define editing as making writing better—making it more clear, concise, and compelling. What is SEO editing? SEO editing is simply making online writing better—making it more clear, concise, and compelling … to...
by Michelle Bourbonniere | Sep 2, 2020 | Search Engine Optimization (SEO)
Keyword research gets a bad rap. It sounds so mysterious, it’s you—an intrepid business blogger—against Google, the unfeeling machine. Writers get stuck thinking that there’s just one right keyword that they need to find and target, and if they don’t get it right,...
by Michelle Bourbonniere | Sep 2, 2020 | Search Engine Optimization (SEO)
Let’s say you just installed Yoast, a WordPress search engine optimization (SEO) plugin . Great move! That’s an essential first step to creating a WordPress website that rolls out the red carpet for search engines. If you’ve installed Yoast on your website, I...
by Michelle Bourbonniere | Feb 6, 2020 | Proofreading, Search Engine Optimization (SEO)
Strictly speaking, no. Spelling and grammatical errors are not ranking signals. Google doesn’t care about your typos. (Proof? Lorem Ipsum text can rank.) However, SEO editing (that is, making strategic, data-driven decisions to improve how well your page ranks for the...
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