Michelle Bourbonniere, PhD
Words on the Web
SEO Style Writing: The Art of Repeating Yourself Well
“Haven’t I already written about this? I feel like I’m repeating myself.” I’m an SEO editor who...
SEO Editing: What It Is and How to Do It
I'm a professional editor. I edit websites. I define editing as making writing better—making it...
Keyword Research: A Simple Do-It-Yourself Method
Keyword research gets a bad rap. It sounds so mysterious, it’s you—an intrepid business...
Should I Follow Yoast’s SEO Writing Advice?
Let’s say you just installed Yoast, a WordPress search engine optimization (SEO) plugin . Great...
Is Proofreading Important for SEO?
Strictly speaking, no. Spelling and grammatical errors are not ranking signals. Google doesn’t...
How to Proofread a Website
The internet radically changed not just access to information, but access to audiences. One click,...
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