by Michelle Bourbonniere | Sep 2, 2020 | Search Engine Optimization (SEO)
Keyword research gets a bad rap. It sounds so mysterious, it’s you—an intrepid business blogger—against Google, the unfeeling machine. Writers get stuck thinking that there’s just one right keyword that they need to find and target, and if they don’t get it right,...
by Michelle Bourbonniere | Sep 2, 2020 | Search Engine Optimization (SEO)
Let’s say you just installed Yoast, a WordPress search engine optimization (SEO) plugin . Great move! That’s an essential first step to creating a WordPress website that rolls out the red carpet for search engines. If you’ve installed Yoast on your website, I...
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