Professional Website Editing and SEO
Because
Words
Matter.
Editing | Proofreading | SEO
Michelle Bourbonniere, PhD
Professional Website Editing and Search Engine Optimization (SEO) Services
I’m a professional content editor who works one-on-one with business owners to create authentic, compelling, effective online copy. I also partner with web design agencies so they can offer top-notch proofreading and editing services to their clients.
Unlike most editors, I also specialize in SEO. I use pro-level SEO tools to provide plain-language SEO advice to small businesses, including SEO audits, keyword research, content planning, and copy optimization.
Editing Services
Website Proofreading
First impressions matter. Proofreading before publication catches any remaining grammar, punctuation, capitalization, or spelling errors.
Website Editing
Editing is full-service, personalized writing help. It’s not about finding errors—it’s about using language to communicate your message effectively.
Editing Services
Website Proofreading
First impressions matter. Proofreading before publication catches any remaining grammar, punctuation, capitalization, or spelling errors.
Website Editing
Editing is full-service, personalized writing help. It’s not about finding errors—it’s about using language to communicate your message effectively.
Search Engine Optimization (SEO) Services
SEO Audits
An SEO audit is a "state of the website" report. I dig into the data, show you what I find, and then explain to you what Google thinks about your website, and why.
Keyword Research
Keyword research reveals which words people use to find websites like yours. Think of it as the definitive answer to the question "What should I write about?"
Copy Optimization
I use pro-level SEO tools to make data-driven tweaks to your website copy to help it rank higher for keywords that matter.
Search Engine Optimization (SEO) Services
SEO Audits
An SEO audit is a "state of the website" report. I dig into the data, show you what I find, and then explain to you what Google thinks about your website, and why.
Keyword Research
Keyword research reveals which words people use to find websites like yours. Think of it as the definitive answer to the question "What should I write about?"
Copy Optimization
I use pro-level SEO tools to make data-driven tweaks to your website copy to help it rank higher for keywords that matter.
Make Your Website Copy…
Authentic
Sure, you could hire a copywriter.
But you’re the expert in your business and your brand. Working with an editor gets you professionally produced copy that’s more authentic because you wrote the first draft.
I can turn any kind of rough draft into words that work.
Optimized
In my content optimization service, I’ll craft clickable page titles, compelling meta descriptions, properly structured headers, and strategic internal links.
I use pro-level tools for keyword and competitive research to help you identify and target the correct keywords for your content.
Readable
Writing for the web means writing for busy readers on the go. Website copy that’s short, sweet, and punchy keeps your readers engaged.
Clean
As a trained copy editor and Editors Canada member, I always follow the best practices of the publishing industry. Editing and proofreading prevent typos, errors, and inconsistencies from ending up on your site.

Testimonial
“Michelle really is phenomenal. I think a collection of words are alright, and then she works her magic and they are fantastically better.”
Teara McGinn, Shopify Expert, Brightbird
Any Questions?
Want to know more about how content editing and SEO can help you level-up your website?
I’d be glad to answer any questions you have about my process, pricing … or even just what’s possible.